Why Working with a Local Real Estate Professional Makes All the Difference! If you’ve entered the real estate market, as a buyer or a seller, you’ve inevitably heard the real estate mantra, “location, location, location” in reference to how identical homes can increase or decrease in value due to where they’re located. Well, a new survey shows that when it comes to choosing a real estate agent, the millennial generation’s mantra is, “local, local, local.”
CentSai, a financial wellness online community, recently surveyed over 2,000 people (ages 18-34) and found that 75% of respondents would use a local real estate agent over an online agent, and 71% would choose a local lender. Survey respondents cited many reasons for their choice to go local, “including personal touch & handholding, longstanding relationships, local knowledge, and amount of hassle”.
When it comes to choosing an agent, clients share their top priority: the sense that an agent is trustworthy and responsive to their needs. That said, technology still plays a huge role in the real estate process. According to the National Association of Realtors, 95% of home buyers look for prospective homes and neighborhoods online, and 91% also said they would use an online site or mobile app to research homes they might consider purchasing.
Many wondered if this tech-savvy generation would prefer to work with an online agent or lender, but more and more studies show that when it comes to real estate, people want someone they can trust, someone who knows the neighborhood they want to move into, leading them through the entire experience.
More specifically, working with an agent who is familiar with the local area can provide you with these advantages:
Knowledge of the Area
Local agents will know the most about the area that you are planning to buy or sell in. With a local agent, you shouldn't have to wait for them to look up every single thing about the area. They should know their area inside and out, which can make everything move more quickly. A local agent will know the best neighborhoods, schools, and amenities close by if you are buying. They will also know the average market price and trends of the area if you are selling. A local agent will always have valuable information at their fingertips for their clients.
If you are using a local agent to help sell your home, they will be able to physically meet up with you more often. This will also make it easier for your agent to assist you in presenting your home for sale. If you are buying, a local agent will be able to schedule showings for you and get you in to see homes more quickly. Meeting up with an agent rather than just exchanging phone calls and emails can make it easier to communicate what you need and can help avoid confusion.
Local agents may be more likely to keep in touch with you after your transaction is complete. If you need anything more from the agent, they will be close by to assist you. Local agents may also provide closing gifts, or show some sort of client appreciation because they really care about the specific area that they are servicing. With a local agent, you won't have to worry about them vanishing the second that everything is finalized.
Local Agents know the other agents in town that they may feel more comfortable working with if you have an offer on their listing. Local agents also know great local contractors and other good contacts that could help you with your home during and after the sales process.